Interviews, insight & analysis on Ecommerce

Customer Experience

Social media is not the place for social commerce

Social commerce is already massive and Accenture has predicted that it will be worth $1.2 trillion by 2025, growing three times faster than traditional e-commerce. It also claimed that by 2025, social will comprise no less than 17% of all e-commerce sales.

Responsible Business

What being consumer-led means for businesses in 2022

We love something different every now and again. Maybe it’s in our endless pursuit of happiness or motivation. Maybe it’s ADHD slowly catching up with our internet-overused minds. Whatever it is. We simply cannot stand being inert. Right

Customer Experience

How brands can build customer loyalty in 2022

Despite these challenges, some brands are managing to cut through the noise and achieve success. For instance, in January retailer Hotel Chocolat announced it had grown revenue by 37% thanks to strong brand position and multichannel strategy, while Marks & Spencer reported a record festive shopping period. 

Customer Experience

If you want loyalty, give customers what they want

Traditional loyalty programmes usually operate by giving a financial reward to thank a customer after a transaction has been made. This act of giving something back solidifies choice and creates reasons for repeat purchase. 

Customer Experience

Using data to keep customers engaged this Christmas

This festive season, brands face a challenge. Customer expectations are elevated, but widespread global pressures on supply chains are causing havoc with businesses’ ability to deliver the products and experiences customers are used to at this crucial time of year.


What does omnichannel mean post-pandemic?

Omnichannel retailing has always proved challenging for retailers – for both those that have successfully migrated from a pure brick-and-mortar format, to retailers that natively blended online and physical stores from their inception.