Glynn Davis is one of the UK’s most knowledgeable and experienced retail journalists, founder of Retail Insider, and Ecommerce Age’s new monthly columnists.
Social commerce is already massive and Accenture has predicted that it will be worth $1.2 trillion by 2025, growing three times faster than traditional e-commerce. It also claimed that by 2025, social will comprise no less than 17% of all e-commerce sales.
We love something different every now and again. Maybe it’s in our endless pursuit of happiness or motivation. Maybe it’s ADHD slowly catching up with our internet-overused minds. Whatever it is. We simply cannot stand being inert. Right
Despite these challenges, some brands are managing to cut through the noise and achieve success. For instance, in January retailer Hotel Chocolat announced it had grown revenue by 37% thanks to strong brand position and multichannel strategy, while Marks & Spencer reported a record festive shopping period.
social commerce is the next frontier, and a relatively new option for businesses. What worked on an ecommerce site may not make an impact in a crowded newsfeed.
Traditional loyalty programmes usually operate by giving a financial reward to thank a customer after a transaction has been made. This act of giving something back solidifies choice and creates reasons for repeat purchase.
This festive season, brands face a challenge. Customer expectations are elevated, but widespread global pressures on supply chains are causing havoc with businesses’ ability to deliver the products and experiences customers are used to at this crucial time of year.
In this series, ECA is talking to the heads of ecommerce at agencies and brands to find out what the industry’s leading players think about the future of the ecommerce industry. Next up is Marcus Oughton, Head of Ecommerce, Clarks UK & EMEA.
Omnichannel retailing has always proved challenging for retailers – for both those that have successfully migrated from a pure brick-and-mortar format, to retailers that natively blended online and physical stores from their inception.
n a new series, ECA is talking to the heads of ecommerce at agencies and brands to find out what the industry’s leading players think about the future of the ecommerce industry. Next up is Kudzai Mubaiwa, Head of Performance Media, Performics @ Spark Foundry.
The rise in international direct-to-consumer (D2C) purchases in the last six months has been led by Millennial demographics, with reduced access to stores during the pandemic prompting over half (52%) of 25–34-year-olds to buy direct from international online brands.
In a new series, ECA is talking to the heads of ecommerce at agencies and brands to find out what the industry’s leading players thing about the future of the ecommerce industry. Next up is Jonathan Melton, Director of E-Commerce & DTC, Performics @ Starcom.
