In a new series, ECA is talking to the heads of ecommerce at agencies and brands to find out what the industry’s leading players thing about the future of the ecommerce industry. First up is Mudit Jaju, Global Head of Ecommerce at Wavemaker.
Marketers know effective branded content in premium environments provides brands with a strong halo effect, but measurement options offered by publishers are often weak, with over reliance on flawed panel-based research. Over many years working on the commercial side of a leading media owner, I consistently came up against three issues:
By Ewart Wade O’Connor –
It is only in the past year or so that there has been an explosion in the model with operators including Next, Matalan and Marks & Spencer in the UK adding marketplaces to their businesses
Ecommerce and marketing consultancy Entropy, is
By Shagun Varshney, Product Manager
Through an in depth understanding of your customer, you can begin to anticipate trends, desires and behaviours which can help you cater your product to the right audience.
Frictionless user experience has been at the top of ecommerce agendas over the last couple of years, with a real focus on providing customers with smooth and efficient journeys.
While ecommerce was once regarded defensively for taking business away from the store, many retailers have come full circle in their thinking.
Our launch partner for the
Email s still a highly valuable, effective and profitable marketing tool to the brands that choose to pay attention and give it a chance to shine.
Francesca Grillini is ECommerce Activation Lead at FMCG-giant Reckitt. We find out who her Ecommerce Hero is.
