social commerce is the next frontier, and a relatively new option for businesses. What worked on an ecommerce site may not make an impact in a crowded newsfeed.
Traditional loyalty programmes usually operate by giving a financial reward to thank a customer after a transaction has been made. This act of giving something back solidifies choice and creates reasons for repeat purchase.
This festive season, brands face a challenge. Customer expectations are elevated, but widespread global pressures on supply chains are causing havoc with businesses’ ability to deliver the products and experiences customers are used to at this crucial time of year.
In this series, ECA is talking to the heads of ecommerce at agencies and brands to find out what the industry’s leading players think about the future of the ecommerce industry. Next up is Marcus Oughton, Head of Ecommerce, Clarks UK & EMEA.
Omnichannel retailing has always proved challenging for retailers – for both those that have successfully migrated from a pure brick-and-mortar format, to retailers that natively blended online and physical stores from their inception.
n a new series, ECA is talking to the heads of ecommerce at agencies and brands to find out what the industry’s leading players think about the future of the ecommerce industry. Next up is Kudzai Mubaiwa, Head of Performance Media, Performics @ Spark Foundry.
The rise in international direct-to-consumer (D2C) purchases in the last six months has been led by Millennial demographics, with reduced access to stores during the pandemic prompting over half (52%) of 25–34-year-olds to buy direct from international online brands.
In a new series, ECA is talking to the heads of ecommerce at agencies and brands to find out what the industry’s leading players thing about the future of the ecommerce industry. Next up is Jonathan Melton, Director of E-Commerce & DTC, Performics @ Starcom.
DTC channels give brands a timely opportunity to access first-party user data and extract valuable insights from customer behaviour, which can in turn be leveraged across the digital spectrum, creating more effective communication with new and existing customers.
In a new series, ECA is talking to the heads of ecommerce at agencies and brands to find out what the industry’s leading players thing about the future of the ecommerce industry. First up is Mudit Jaju, Global Head of Ecommerce at Wavemaker.
Marketers know effective branded content in premium environments provides brands with a strong halo effect, but measurement options offered by publishers are often weak, with over reliance on flawed panel-based research. Over many years working on the commercial side of a leading media owner, I consistently came up against three issues:
By Ewart Wade O’Connor –
