Strategy
China and the rise of social commerce
By Ellie Atkinson, Social Strategist
Andy Oakes
June 11, 2021
Search Results for: future of ecommerce – Page 18
Customer Experience
Solving the tension between frictionless user experience and privacy concerns
Frictionless user experience has been at the top of ecommerce agendas over the last couple of years, with a real focus on providing customers with smooth and efficient journeys.
Justin Pearse
June 7, 2021
Customer Experience
The New Data Commonwealth: How to democratise data to drive omnichannel performance
While ecommerce was once regarded defensively for taking business away from the store, many retailers have come full circle in their thinking.
Justin Pearse
June 2, 2021
Customer Experience
What High Street retailers can learn from online brands to adapt to the new pace of retail
The challenge for multichannel retailers now is to capture – and satisfy – this appetite in a way that keeps customers coming back.
ECA Staff
May 27, 2021
Marketplaces
Why the UK has become Amazon’s fastest growing market – and how can brands benefit?
Which factors have collided to make the UK such a ripe market for Amazon? Does this apply for other online marketplaces? And can brands benefit from an environment where these selling platforms thrive?
Andy Oakes
May 26, 2021
Strategy
Havas: Social media platforms will become own fully-fledged marketplaces
Head of Biddable Media at Havas, Paul Bland, discusses the future of online shopping and the agency’s ecommerce offering
Tyrone Stewart
May 21, 2021
Strategy
Life on the digital high street
The future of the High Street retailer looks challenging, but we plan to dig out and share stories and lessons from those traditional retail businesses adapting and pivoting their way back to growth.
Justin Pearse
April 29, 2021
Technology
Why social commerce is becoming a mainstream retail channel
Social media gets more powerful every year, and currently there are 45 million active users in the UK regularly scrolling to catch up with friends, share milestones and more recently to shop. Up until now, the main shopping experience could only really take place by exiting the platforms to enter a brand or retailer website, but this is no longer the case.
Justin Pearse
February 25, 2021
Marketing
Digital marketing in a homebound world
Over the past year most of us have seen our social, work and family life shrink to a glimmer of their former glory. Digital channels have taken a new precedence in our lives.
Justin Pearse
February 23, 2021
Strategy
The road to recovery: how beauty and luxury can help transform the High Street
Will the pandemic save the High Street? Ben Lukawski, Global Chief Strategy Officer at Zenith believes that retail – buoyed by beauty and luxury brands – will come back stronger and reinvent itself.
Adam Libonatti-Roche
February 23, 2021
DTC
D2C: the rising star of retail is a guiding light for brands
In today’s competitive global marketplace, brands are increasingly searching for new ways of engaging with customers and managing their supply chains more effectively.
Justin Pearse
February 22, 2021
Strategy
Buyers’ remorse runs rampant as customer loyalty falters, finds R/GA research
60% of customers globally are unsure if they would make the same purchase decision if given the opportunity to do it again, according to a new report from global marketing agency R/GA.
ECA Staff
February 18, 2021
