Adam Jabłoński, Account Management Strategy Team Manager at RTB House, explains how Deep Learning technology can help retailers win out in the ‘Golden Quarter’.
Adam Jabłoński, Account Management Strategy Team Manager at RTB House, explains how Deep Learning technology can help retailers win out in the ‘Golden Quarter’.
Marketers and Advertisers typically do not have a mathematical, computer science or statistical background. It can therefore be understandably daunting to dip one’s toes in the world of analytics and data-driven insights. Where do you begin? What happens when things get complicated? How do you transform data insights into actionable strategies?
Cart abandonment last year sat at 80% (in Q2 2022); clearly there is a huge proportion of consumers simply not completing their desired purchase.
All retailers need a data strategy to help grow their business, writes Russ Groombridge, VP of Data and Analytics, CODE Worldwide (RAPP Group)…
What are the critical digital skills ecommerce leaders should focus on in order to drive transformation, deliver success at scale in the business, and prepare for next-gen customer engagement?
Retailers must increase their share of voice against competitors or risk losing out on potential sales. By filtering out invalid traffic and fraud, businesses can reduce the impact it has on their budgets, stay one step ahead of the fraudsters and reach prospective shoppers.
Without being a data scientist, it is possible, right now, to use data from mobile phone usage to gain considerable insight, writes Dave Katz, Co-Founder at Intuizi …
AI chatbots have the ability to improve productivity of customer-facing teams, increase customer satisfaction through speed-of-service and reduce the workload on customer service teams, writes Colin Crowley, CX Advisor at Freshworks…
Despite the gloomy festive figures there is a real opportunity for online retailers to leverage technology, personalisation and an enhanced customer experience to generate demand from consumers.
Today’s connected consumer is accessing information and making purchases on any number of platforms, at different times of the day
Social commerce, or S-commerce, will continue to dominate in 2023, presenting brands with opportunities to engage and personalise in ways that have never before been possible, writes Emma Sahota, UK Managing Director at Astound Commerce…
To balance the fall in revenues and low demand for their goods and services, ecommerce businesses must reprioritise their spending to ensure survival.
With a perfect storm gathering, how can online retailers overcome supply problems and continue to appeal to the right demographics in the age of consumer hesitation? Karel Schindler, CEO at ROI Hunter offers his opinion…
