Automation technology has been central to the transformation of the ecommerce market, and as demand continues to grow, it has unlocked new opportunities that are shaping the industry’s future.
Automation technology has been central to the transformation of the ecommerce market, and as demand continues to grow, it has unlocked new opportunities that are shaping the industry’s future.
Previously a race to the bottom in terms of cost, Covid-19 sparked a new approach to ecommerce packaging with retailers, as well as food and drink providers, forced to re-look at their requirements.
An Empathy.co survey of 4,000 consumers found that 22% use guest accounts to purchase goods online over data privacy fears
As a consumer (and a ‘creative’) I sometimes feel disappointed and betrayed by brands. For many years I’ve obediently bought products I don’t need. Most of my monthly wage has gone to marketing messages I’ve listened to, and businesses I’ve been loyal to. But now – just when I need these brands the most, when we all do – they’re letting us down.
Persil and Sky Nature have launched their new ‘Changemakers’ short film series, which aims to inspire young people to take action on the social and environmental issues they care about, fronted by TV personality and choreographer Ashley Banjo.
As a society and industry, we are all aware of the harsh light the pandemic shines on our vulnerabilities.
As many retailers recover from a challenging year, the weekend represents a critical opportunity to drive sales, boost revenue, and acquire new customers.
Over the last six months, the world has been and continues to be challenged by the COVID-19 pandemic.
Here is a framework to allow brands to plot themselves in different stages of maturity when it comes to brand safety in online advertising.
Marketers must be brave and stand up for diversity, otherwise they are failing the very communities and customers they seek to serve.
For that last year or so, all the talk in the ad industry has been about the dramatic loss of trust in advertising and what needs to be done to restore it.
By Courtney Wylie, VP of
Data is growing in importance
