The marketers that will lead the way are the ones that will deliver certainty about the outcome of every single marketing action that they undertake for their brands. That’s why I believe that the use of affiliate marketing will become a significant approach for marketers wishing to speed their path towards certainty.
48% of UK consumers say they abandon purchases due to bad design and user experience. On average, these consumers estimate that these sales would have been worth a total of £50
Order fulfilment company The Storage Place is officially carbon neutral after partnering with net zero specialist Positive Planet
No Boxing Day boost for retailers
Nearly 80% of all Morrisons stores in the UK host a locker as an additional service.
Research reveals that British consumers are most willing to splash the cash on quality skincare and cosmetics.
Recent times have shown that being prepared and agile should be ingrained in the identity of a business, in order to be fully prepared to weather any storm and deliver all-important customer satisfaction in all circumstances.
Despite a reinvention of Black Friday, with some retailers engaging in month-long promotions, consumers have set their sights firmly on bagging only the best bargains this year with the value of goods returned rising by 44% compared to last year globally
Ocean Bottle is on a mission to prevent 7bn plastic bottles in weight from entering the ocean by 2025 and enable individuals to make a global impact on restoring ocean health. We make what we call the world’s most impactful reusable bottle.
As ecommerce continues to outdo the high street, Black Friday sales are becoming as much of a tradition as Christmas dinners. But shoppers are very influenced by external factors, from the economy to website experiences.
Eight tactics tp help you adapt your marketing campaigns
Merchants know they need to deploy fraud prevention solutions. Many merchants utilise such services provided by an existing Payment Service Provider (PSP). However, this approach could cost merchants in the long run.
