Ecommerce Age
Sports-related spend to leap as life resumes this summer
Brands could soon be seeing a jump in sports-related spending, according to research from eBay Ads UK
May 7, 2021
Tyrone Stewart
Ecommerce Age
Brands are struggling to deliver a unified customer experience
Marketers have difficulties delivering a consistent customer experience across multiple channels, according to Upland BlueVenn research
May 5, 2021
Ecommerce Age
A quarter of consumers use guest accounts online over privacy concerns
An Empathy.co survey of 4,000 consumers found that 22% use guest accounts to purchase goods online over data privacy fears
May 4, 2021
Ecommerce Age
FMCG brands are shifting TV ad spend to digital
FMCG brands are beginning to follow audiences to digital channels, according to the latest insights from Zenith.
April 29, 2021
Ecommerce Age
Ecommerce State of Play: Changing consumer relationships
The COVID-19 pandemic has transformed the face of UK retail forever. How can brands adapt?
April 29, 2021
Ecommerce Age
UK ad spend will recover ahead of other major markets
UK ad spend is set to have the strongest recovery of the major markets in 2021, according to AA/WARC report.
April 29, 2021
Ecommerce Age
AA/WARC Expenditure Report Q4 2020: Industry Reaction
A collection of comments from industry executives in response to the latest AA/WARC Expenditure Report.
April 29, 2021