Retailers are perceiving consumer expectations wrongly when it comes to omnichannel
Research from Klarna has found a disconnect between the omnichannel experiences consumers actually want and the ones that retailers think they want.
Research from Klarna has found a disconnect between the omnichannel experiences consumers actually want and the ones that retailers think they want.
More than half of online shoppers open to buying gifts from abroad for Christmas, but some factors could cause uncertainty.
Roku is launching an app to enable Shopify’s small and medium businesses to deliver TV ad campaigns.
This year’s festive season could mean that brands have to prepare for two distinctly different approaches to shopping, according to eBay.
Sendcloud, an ecommerce shipping platform, has secured $177 million in a funding round led by SoftBank’s Vision Fund 2.
Home-related sales are expected to surge, thanks to lockdown savings and the stamp duty deadline, according to eBay Ads UK research.
With Amazon set to open up department store-like physical retail locations, some experts share their thoughts on the move.
UK marketers believe that this year’s Christmas period is ‘make or break’ for their businesses, according to Sitecore study.
Reddit’s Global Head of Marketing Sciences, Jack Koch, explains why the social platform is so influential in the purchase journey
Head of Biddable Media at Havas, Paul Bland, discusses the future of online shopping and the agency’s ecommerce offering
Andrew Murphy, Group Operations Director at John Lewis, discusses how the pandemic has affected the retailer’s digital journey.
Sky Media is launching a pilot for a ‘Shoppable Ads’ TV solution with Sky Mobile
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