The global pandemic has caused some major changes to the face of retail and ecommerce in the UK. The growing shift towards online shopping has accelerated at a pace no-one was quite expecting and for online retailers, it can feel like a race to keep up.
Pre-Covid, we saw the impact of online consumer demand growing and behavior adjusting, but brands often had time to analyze how they wanted to respond to it and when.
For over a decade the advertising industry has seen digital content consumers as almost binary; ad-blocking users and non-ad-blocking users. However, as the industry and technology has evolved, this way of thinking is no longer valid or accurate.
Social media gets more powerful every year, and currently there are 45 million active users in the UK regularly scrolling to catch up with friends, share milestones and more recently to shop. Up until now, the main shopping experience could only really take place by exiting the platforms to enter a brand or retailer website, but this is no longer the case.
Over the past year most of us have seen our social, work and family life shrink to a glimmer of their former glory. Digital channels have taken a new precedence in our lives.
In today’s competitive global marketplace, brands are increasingly searching for new ways of engaging with customers and managing their supply chains more effectively.
Like it or not, pubs,
As a society and industry, we are all aware of the harsh light the pandemic shines on our vulnerabilities.
We ask ChannelAdvisor‘s newly appointed
Travel companies have in recent times had to figure out their place in that customer journey in order to catch the attention of the right customer, at the right time.
I’m a Customer Success Manager and I love my job. Plenty of people don’t know what I do – and for good reason, as the profession has only really been around for about a decade.
By Emily Hall, Content Marketing
