Fashion retailers should look to adopt Big Data strategies and analyse customer shopping behaviour in detail to understand the reasons behind high return rates.
When retailers start selling internationally, there are a vast number of hurdles to overcome which can be complex and costly. To help with this, cross-border-centric marketplaces massively simplify the execution of an international growth strategy
Consumers are still buying, but they are being more selective – and that presents an opportunity for ecommerce brands, particularly in the area of sustainability.
when data migrations go wrong, or when incumbent retail platforms fail to be optimized, they quickly become both under-performant and under threat from data breaches
China’s Gen Z are projected to account for 40% of China’s overall consumption growth by 2030. Moreover, as China’s consumer market continues to evolve, Gen Z’s preferences and behaviours are shaping the future of consumption trends.
GBG, the global digital identity organisation, is warning that fraud in the UK is rapidly becoming industrialised, with 40% of UK businesses reporting known or suspected fraud attempts in the last 12 months
The rise of ‘The Right Now Economy’ – characterised by instant access, on-demand services, and immediate gratification – is reshaping how consumers interact with businesses
How do you turn around an ailing retail reputation with digital marketing? It’s not easy to do – but the ubiquity of digital channels provides a plethora of opportunities to stay relevant in the minds of the modern shopper
The four key factors for a well-performing ecommerce website
Arnold Ma, CEO and founder of Qumin, a digital marketing agency specialising in Chinese consumer engagement, provides his advice for UK brands on their journey to conquer not only 520 Day but China’s annual shopping festival calendar
Consumers are being more cautious with their spending due to the ongoing cost of living crisis with impulse purchasing declining steepl
A composable commerce-driven approach allows retailers to future-proof their systems, and deliver the flexibility required to create and execute new fulfilment models.
