Whitebox, the Baltimore based ecommerce management platform for brands, has launched its new business intelligence technology, Omnifi™. The proprietary technology claims to solve the problem of having fragmented data across selling channels, uniting marketing, sales, and logistics.
Omnifi Insights offers brands access to tools and a team of data scientists at Whitebox to gain insights from their e-commerce transactions. The solution also enables brands to review their return on ad spend (ROAS), see a clearer picture of consumers’ entire shopping journeys, and identify new revenue potential for growth. Early adopters include global herbal throat lozenge brand Ricola and plant-based snack brand Snacklins.
“To take a product to market today, brands need to make a lot of decisions, yet they are challenged by a lack of transparency and access to reliable omnichannel data to understand their ecommerce business; these current gaps in knowledge, a common challenge for brands, create missed growth opportunities and customer insights,” said Whitebox CEO Marcus Startzel. “Omnifi Insights offers brands the visibility needed to quickly measure their business’ performance, understand their customer’s purchase journey and ultimately identify revenue potential.”
The technology also allows brands to understand their e-commerce sales across Amazon, Walmart and their own site in real-time, and provides access to their customers’ data in perpetuity, which alleviates the issue of date limitations for certain data points.
“Access to data and meaningful insights are essential for a small business like ours. Whitebox’s Omnifi has been a huge leap forward in our understanding of what’s working and what’s not when it comes to our advertising performance, the competitive landscape andconsumer demographics” said SNACKLINS Marketing & E-Commerce Manager Jeremy Sherman.
