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Eurora appoints Chris Lentjes to drive US expansion

Cross-border ecommerce compliance platform Eurora Solutions has appointed Chris Lentjes as the CEO of the Company’s US operations. Lentjes brings over 20 years of digital and physical e-commerce logistics experience and will oversee the opening of Eurora’s US headquarters in Miami.

Most recently, Lentjes served as Vice President of Product Management, Delivery & Returns for Pitney Bowes Global e-commerce division and was responsible for developing strategy and delivering transportation and technology solutions for retailers, marketplaces, webshops and partners. Before joining Pitney Bowes, he spent 14 years at DHL, the international logistics and e-commerce giant.

The appointment of Lentjes as CEO of Eurora’s US operations follows the Company’s successful US$40 million Series A funding round, which closed in April 2022. As announced by the Company at the time, the funds will be used for product development, potential add-on acquisitions and geographical expansion in the UK, the Middle East and the US, where further rapid and high growth in the sector is expected – having almost tripled in the past decade, global parcel shipping volumes are expected to reach over 260 billion parcels delivered by 2026. 

Among Chris’ first tasks as CEO of Eurora’s US operations will be the establishment of a central US office in Miami as well as the building of a best-in-class expert team to drive the roll-out of the Company’s proprietary AI/ML-based platform, which automates tax, compliance and customs services.

Eurora uses artificial intelligence and machine learning to automatically manage cross-border VAT, duty amounts, and declarations. More than 200 clients already use the company’s platform to send millions of parcels every day.

As part of Eurora’s expansion plans and in addition to establishing a central US office in Miami, Eurora is looking to open a Scientific Research & Innovation Center in Tartu, Estonia, as well as an Engineering Hub in Dubai and a Central UK office in London. All of the above openings are expected to occur in H2 2022. The Company also plans to expand to Canada in the near future.

Marko Lastik, the founder and Group CEO of Eurora, said: “It is a mark of how far Eurora has come that we are in a position to welcome an executive of Chris’ calibre to the team. Following Chris’ appointment, we have an e-commerce and transportation specialist to lead our drive into the huge US market, where Eurora shall target rapid expansion, particularly as increased regulatory pressure has resulted in severe setbacks and spiralling delays.”

Chris Lentjes commented: “I am delighted to be joining Eurora at this exciting stage in the Company’s development. With an established platform in place, a suite of high-impact solutions developed, and growth capital recently secured, Eurora is ideally positioned to help merchants speed up deliveries, reduce costs and at the same time increase customer satisfaction and trust.” 

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