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Daily Furniture launches PWA with help from Fluid Commerce

New home furnishing brand Daily Furniture has launched a progessive web app (PWA), developed by Manchester-based ecommerce agency, Fluid Commerce.

Built using PWA Studio from Adobe Commerce, Daily Furniture’s new site combines useful features from web and mobile apps to improve site speed and boost conversion rates.

A subsidiary of wholesale company Arca Living (established in 2014), Daily Furniture’s aim is to supply everyday furniture that is comfortable, good quality and at a great price to consumers within England, Scotland and Wales. 

Arnold Bertasius, Marketing Director at Arca Living, said, “In choosing to launch our new website as a progressive web app, we will provide an app-like experience for the consumers, which is what we are all accustomed to right now. Rather than just your average website, this is more of a futuristic stance. We are hoping to be one of the pioneers of the furniture industry by experimenting with this approach on Adobe Commerce.

“We’re very pleased with the high standard of work that Fluid has been able to achieve for us. Their efficient manner and fantastic communication throughout this project made it seem like an easy decision when choosing them as our partner in taking our Adobe Commerce store up a notch.” 

The site includes features to smooth the sales process for the modern-day consumer, including integrations with marketing automation platform Klaviyo and payment providers Adyen, Klarna and Paypal. The PWA also features quicker synchronisation, instant updates, offline utilisation, and enhanced performance.

Adam Hindle, Managing Director at Fluid Commerce, said, “We were delighted that Daily Furniture came to us with this project as PWAs are one of our specialities. The site will deliver an enhanced customer online shopping experience with the added ‘app-like’ features of enhanced performance, rapid load times and offline implementation. These are exciting times as Daily Furniture is among the first in the furniture industry to harness the full power and features of a PWA.”  

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