British beauty brand Made by Mitchell, founded by 24-year-old TikTok creator and make-up artist Mitchell Halliday, has opened its first ever pop-up in H beauty, Bristol. Until the end of October, beauty lovers will be able to purchase iconic viral products such as the brand’s ‘Blursh‘, a cream blush which was previously only available via TikTok Shop, directly from H beauty in Bristol.
Made by Mitchell found fame on TikTok for its authentic and inclusive approach to make-up. Blursh quickly became one of the hottest items on TikTok Shop due to the virality of Mitchell’s content, with his videos racking up over 9 million likes.
Located at H beauty Bristol, a standalone beauty store by Harrods, the ‘Mitchell Mart’ pop-up will run until 31st October. Fans will be able to get their hands on the brand’s best-selling products, including the 5-star reviewed Blursh, her sparkly sister Blursh Drip Drip, and the Beam Lip Gloss.
The Mitchell Mart will be offering personalised beauty advice, with Mitchell himself making appearances at the pop-up. To date, Made by Mitchell products have only been available via TikTok Shop and select online retailers, making Mitchell Mart at H beauty Bristol, the brand’s first foray into physical retail. It also brings together Mitchell’s high-quality products and unique beauty tips into one dedicated space off-platform, for the first time.
TikTok has a thriving community of beauty creators and make-up artists, sharing their beauty hacks, make-up transformations and product reviews, and H beauty recently joined the platform and offers engaging beauty content including a #FridayFace by Mitchell himself. #BeautyTok has over 44 billion views, with creators like Made by Mitchell using the platform to reach a global community of make-up fans, while also selling on TikTok Shop to test and promote new products with a highly engaged audience.
Mitchell Halliday, CEO Made By Mitchell, said: “Growing up I could only have dreamed of being stocked in such an iconic space as H beauty. I am so excited that after months of planning, the Mitchell Mart has finally come to life, giving fans of Made by Mitchell the chance to test and try their favourite products in store, receive tailored beauty advice, and stock up on their favourite products. The TikTok community is incredibly supportive, and I am excited to have the opportunity to meet as many of you as possible in-person and bring the #BeautyTok community to life.”
Patrick Nommensen , GM of UK E-Commerce TikTok, said “TikTok is the ultimate destination for beauty fans and brands to come together and talk about their favourite products, from more established players to smaller SMEs like Made By Mitchell. Made by Mitchell has become one of those incredible success stories on TikTok – proof that leaning into trends, being authentic, and engaging in our community can make a real difference and help a business succeed both on and off our platform. We’re thrilled to be part of this next milestone, helping even more people experience Made by Mitchell in their first bricks and mortar pop-up in H beauty.”
Fans can visit Mitchell Mart until 31st October at H beauty Bristol, Cribbs Causeway, Kessels Road, Bristol, BS34 5DG.