Interviews, insight & analysis on Ecommerce

BigCommerce releases Multi-Storefront functionality

Open SaaS ecommerce platform BigCommerce has released Multi-Storefront, a new feature that helps enterprise merchants to create and manage multiple storefronts within a single BigCommerce store.

Aimed reducing operational costs and complexities when managing multiple storefront experiences, the new functionality enables merchants to create localised storefronts and customise for different customer segments from a single dashboard.

Brent Bellm, CEO at BigCommerce, said: “Multi-Storefront marks a significant milestone in our platform’s ability to serve the most complex use cases and is expected to be the most transformative of our enterprise product enhancements. This powerful new capability gives merchants the flexibility to grow their brand, segment and geographic scope within the scalable context of a single account.”

All storefronts can be powered by BigCommerce’s native stencil theme framework or by a third-party headless front-end such as Next.js, Bloomreach and WordPress. Brands may even mix and match headless and native stencil storefronts in a single account. 

UK manufacturer Bullitt Group, pioneers of “rugged mobile” and the manufacturer and seller of CAT phones & Motorola Defy phones, turned to Multi-Storefront to connect multiple unique storefronts to a single store in order to power localized experiences for its shoppers. 

“We needed a system where we didn’t have to flip back and forth between multiple different instances to change things. BigCommerce was that system,” said Ryan Stapleton, Bullitt Group ecommerce director.

BigCommerce has been working closely with the expansive partner ecosystem to ensure their support of Multi-Storefront. Many partners have already updated their apps to not only be compatible with Multi-Storefront, but also to take advantage of the new functionality to offer optimized solutions.

Headquartered in Austin, BigCommerce has offices in London, Kyiv, San Francisco, and Sydney.

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