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Turkish ecommerce company Trendyol launches live streaming shopping app

Turkish ecommerce company Trendyol has launched the ‘Trendyol Go-Live App’ in partnership with live streaming solutions provider BeLive Technology.

The collaboration enables the company’s more than 200 thousand sellers to trade online while live streaming directly via the Trendyol app or website. The new app allows for direct live shopping, real-time customer engagement, and sentiment analysis among Trendyol’s users. The platform also enables hosts to cast their videos via multiple channels simultaneously, including YouTube and Facebook. 

BeLive Technology operates from Singapore and Vietnam, and has delivered over 3.7 billion minutes of live video to over 100 million viewers worldwide. Commenting on the new partnership, Kenneth Tan, CEO, and Co-founder of BeLive Technology, said: “We are delighted to offer a powerful live streaming platform to Trendyol, enabling them to better interact with customers, build stronger relationships, and operate more efficiently. Trendyol Go-Live App allows merchants to surf the wave of live streaming, the world’s fastest-growing video medium. Live commerce also helps enhance brand trust due to its authenticity, which will lead to more time spent on the Trendyol platform. By offering a reliable in-app live shopping experience, we are confident this partnership will be a huge success.”

The collaboration has come to fruition with the help of Enterprise Singapore, the government agency championing enterprise development. The organisation supports the growth of Singapore as a hub for global trading and startups, as well as builds trust in local products and services through quality and standards

John Lu, Director of Enterprise Singapore, ICM and Digitalisation, said:  “Live commerce offers retailers, brands, and platforms enormous value by blending entertainment with instant purchasing. Riding the growing live commerce trend around the world, Singapore companies like BeLive Technology have continued to expand their overseas footprint to bring their suite of solutions to markets across the globe. We are happy to have assisted the Singapore-based live streaming provider in exploring business opportunities with Trendyol, leading to this latest collaboration to offer a powerful platform in Turkey. Enterprise Singapore will continue to assist technology companies in making in-roads into overseas markets and finding like-minded partners.”


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