Pinterest is announcing the expansion of its shopping features offering Pinterest users the opportunity to shop right from Pins, on boards, from search, and from using Lens camera search. Pinners will also be able to use Shopping spotlights, which showcase expert recommendations and trends from influential fashion and home tastemakers as well as publishers.
Pinterest’s new shopping features include Shopping List, a way for Pinners to have their product Pins automatically saved in one place, making it easier for them to come back and shop the items they’ve been eyeing when they’re ready to buy. Pinners will also be notified with price drop notifications.This feature will be available first in the US and UK, Shopping List will be coming to Australia, Canada, France and Germany later this year.
Additionally, Pinterest will be expanding its suite of merchant tools with the launch of the Verified Merchant Program in the UK, Australia, Canada, France and Germany,
Pinterest will also reveal “The Goods by Pinterest”, a two week Shopping Spotlight initiative that will give Pinners access to limited edition products exclusively sold through Pinterest from emerging brands such as Charlotte Tilbury, Lucy & Yak, Papier, Missoma, Lick Paints and Liha Beauty.
Furthermore, Pinterest will be unveiling its “Shop the mood” campaign highlighting what the platform describes as ‘a unique value proposition of aesthetic-driven shopping with a curated collection of shoppable looks’ inspired by Pinterest annual trends report, Pinterest Predicts.
Olivia O’Neill, Senior Media Manager for M&S said, “Social media platforms are an incredibly important part of how we communicate with our customers and Pinterest is great for sharing both our style & value credentials with a really engaged audience. As our work with the platform grows we’re pleased to be part of the Verified Merchant Programme helping us reach more customers with our shoppable product and better measuring their experience interacting with our brand.”Pinterests’ own data shows that the number of users using shopping features grew over 200% in the last year.
