Interviews, insight & analysis on Ecommerce

Mining tech innovator Normet digs commercetools

Normet, a Finnish mining technology company,  has chosen commercetools as a partner for its first-ever ecommerce site.

The company conducted a thorough assessment of available commerce solutions, with a particular focus on customer’s digital experience. As such, Normet selected  commercetools for the flexibility that its MACH-based (Microservices-based, API-first, Cloud-Native, Headless) approach provided, allowing Normet to launch its first-ever online sales channel — inclusive of a full digital catalogue where B2B buyers can now browse, shop and learn about over 65,000 products.

Pekka Jaarinen, Director of Digital Services at Normet, said: “To be successful in today’s market, you need to have the technical agility to adapt to your customers’ ever-changing wants and needs and the evolving macroeconomic environment. commercetools enabled us to have flexibility and be prepared for any changes the future may bring. If we built our new ecommerce system with a traditional monolithic architecture, we would have risked losing the business-critical ability to be agile and future-proof our business model with unparalleled flexibility and scalability.”

With a quick four-and-a-half-month implementation process led by Columbus Global, Normet’s new ecommerce experience has resulted in increased sales and greater upselling and cross-selling opportunities. The company has also been able to automate both customer-facing and internal processes, resulting in an improved customer experience as well as seller experience.

Normet is the latest B2B company to select commercetools Composable Commerce for B2B. Recognized for its unique MACH-based approach which allows businesses to future-proof themselves from unexpected market forces, the product enables businesses to increase revenue-generating opportunities, maximize operational efficiency, and leverage a best-in-class partner ecosystem. With commercetools Composable Commerce for B2B, businesses are able to focus on customer-experience-driven growth at scale and provide features including quotes, business units and divisions, company-specific product catalogs, and company-specific pricing.

“Over 80% of B2B buyers prefer to order and pay through digital commerce, however, the vast majority of businesses have faced roadblocks when it comes to their digital transformations,” said Mike Sharp, Chief Product Officer at commercetools. “Leveraging a MACH-based architecture, commercetools Composable Commerce for B2B delivers outstanding buying experiences for customers, no matter the business’s size, digital maturity, or level of complexity.”


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