Interviews, insight & analysis on Ecommerce

Luzern announces major customer wins

Managed eCommerce platform provider Luzern eCommerce has announced major wins with Panasonic, Nestlé Health Science and Schneider Electric. This success comes as Luzern eCommerce extends its support beyond Amazon to include multiple online marketplaces, including Allegro, Bol.com, ManoMano, Zalando, FNAC, cDiscount, OnBuy and Walmart.

Luzern creates and actively manages the roll out of go-to-market plans across Europe. The move into multi-marketplaces is intended to offer brands a broader range of opportunities to reach and convert customers, promote specific products and ranges, and create new offerings that differentiate themselves from their competitors.

“Brands need to be where each consumer buys to compete in an increasingly crowded world,” said Ken Doyle, CEO, at Luzern eCommerce.  “Our expansion to support more online marketplaces will further enable eCommerce brands to sell wherever their customers want to buy. People want to shop wherever they spend their time online, and brands need to meet high expectations and create purchasing experiences that are convenient, immediate and simple. That’s Luzern’s role.”

Luzern eCommerce is headquartered in Dublin, Ireland.

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