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Ecommerce Age

Britain’s post-Covid consumers fall into five ‘tribes’

According to a new VCCP Collaborative report, post-Covid rebound Britain is redrawing the nation into new ‘tribes’ along complex psychological lines, with major long-term impacts on consumer behaviour.

Ecommerce Age

Research reveals marketers’ best-loved brands

People who ‘love’ a brand are three times more likely to recommend it to others and will tolerate it making twice as many mistakes as any other before taking their custom elsewhere, according to a new report from Energy PR.