Is the frenzied on-demand grocery delivery boom really sustainable?
Against the backdrop of multiple lockdowns and the resultant explosion in online food ordering there has been a bonanza in funding.
Against the backdrop of multiple lockdowns and the resultant explosion in online food ordering there has been a bonanza in funding.
retailers find themselves at different stages of digital and data maturity, and their foundations and context all vary.
What can brick-and-mortar retail take from the digital space? How can digital shopping tools be leveraged to improve the in-store experience?
Glynn Davis is one of the UK’s most knowledgeable and experienced retail journalists and Ecommerce Age’s new monthly columnists.
As consumers quickly adapt to getting help from their personal assistants, it is leading to a shift in consumer behaviour. Recent research found that nearly a third (30%) of consumers that own smart devices use them to shop and order from.
A successful ecommerce site will also ease the purchasing process: from identifying a product, and checking it’s in stock, through to buying it and having it delivered to your home at a convenient time.
Crises like Covid cause countries and their people to look in rather than out, as you might expect as this all comes down to the health of each and everyone else. But this inward thinking can extend to all areas of life and business, with the result that opportunities available now and after the crisis can be missed.
Control vs Exposed (CvE), Just Eat, Boots, RoC Skincare International, A-Plan Insurance, and Made.com discuss how brands can best use local marketing to better engage with consumers.
The most useful data depends on the source, which makes all the difference in the efficiency of the entire data scraping and analysis pipeline. Here are five places to discover data gems that can power your ecommerce strategy.
Ecommerce channels don’t cater for the same sales and marketing objectives, audience type, or even the same buyer journey stage.
The future of the High Street retailer looks challenging, but we plan to dig out and share stories and lessons from those traditional retail businesses adapting and pivoting their way back to growth.
One year into the Covid-19 pandemic, the impact on the marketing industry has been huge. With lockdown restrictions in place across many territories and millions of consumers forced to stay at home as result, it’s clear that the crisis has driven incredible growth in ecommerce.
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