Interviews, insight & analysis on Ecommerce

Responsible Business

Brands have been sleep-talking for too long. 2021 needs to be the year they wake up.

As a consumer (and a ‘creative’) I sometimes feel disappointed and betrayed by brands. For many years I’ve obediently bought products I don’t need. Most of my monthly wage has gone to marketing messages I’ve listened to, and businesses I’ve been loyal to. But now – just when I need these brands the most, when we all do – they’re letting us down.  

Marketing

Why retail promotions don’t deliver

Promotions are not delivering because they have not kept pace with the way consumers now shop, says Robin Coles, Managing Director EMEA at XCCommerce.