The ecommerce marketer’s guide to 2021 and beyond
It’s no secret that the pandemic has accelerated a lot of trends, especially the shift away from offline retail toward ecommerce. As new behaviors evolve and new methods of acquisition emerge, our new guide, Supercharge your product feeds and drive sales, takes you through four key trends we see continuing into 2021 and beyond – and much more besides.
Discover four ecommerce trends for 2021
We’ll see that concepts such as BOPIS (buy online pickup in-store) are continuing to lead the way, as brick-and-mortar stores think smart and adapt to a new future of ecommerce.
We’ll find out why social commerce is not only here to stay but set to grow – backed up by some eye-opening statistics.
We’ll explain why sustainable ecommerce, driven by more environmentally aware consumers, could be great news for small and medium-sized businesses in particular.
And finally, we’ll look at why the shop local trend is no longer confined to the neighborhood, in times when a transparent and trustworthy service matters most.
The impact on your business promotions
In 2020, Google searches for ‘early Black Friday deals’ were up by 150% versus November 2019. Traditional holidays are no longer the anchor points they once were. Today, it’s about the flexibility to meet your customers’ wants and needs. Download our guide to learn why the new, post-COVID normal changes the way you should be looking at business promotions.
The secrets to successful ecommerce
Did you know that the companies that focus on delivering an outstanding digital experience are twice as likely to be chosen as a primary supplier? Our guide shows you why optimizing your product content, and using the right tools to do so, is essential.
Discover the 3 golden rules for growth
Needless to say, understanding the trends is one thing. Success depends on how successfully you react to them. Download our guide to learn the three essential areas you need to get right.
The crucial role of feed management
With every channel having different requirements and best practices, you need to be able to quickly optimize your product content at scale for each one. Our guide explains why successful multichannel ecommerce starts with your product content feeds – and how you can tailor those feeds to stay relevant and sell more in the face of fast-moving trends.
Our new ecommerce marketer’s guide is available to download right now.
The future of ecommerce is not what we thought it’d be even a year ago. Many of the transitions we expected to see take place over years have happened in a matter of months.
Don’t miss the opportunity to find out how feed management provides the flexibility and control to quickly react to new trends – and make sure you’re ready for whatever 2021 has in store.
Supercharge your product feeds and drive sales: the ecommerce marketer’s guide for 2021 and beyond.