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Productsup acquires World of Content to help “overcome commerce anarchy”

Productsup, a product-to-consumer (P2C) software company, has announced the acquisition of product experience management provider World of Content. The deal brings World of Content’s product content syndication (PCS) capabilities, vendor-retailer collaboration, and full Global Data Synchronisation Network (GDSN) support to Productsup.

World of Content boasts clients including AB InBev, Beiersdorf, GlaxoSmithKline (GSK), and L’Oréal.

“In a fast-changing market, World of Content’s accelerated growth is extremely impressive,” said Vincent Peters, CEO at Productsup. “Combining their talent and high-performing software with our existing PCS capabilities provides companies with a unique commerce solution that can further improve channel performance, expand market reach, and maximize global sales. This acquisition better positions both of our customers to deliver on their P2C strategy and overcome commerce anarchy.”

World of Content’s team will be fully integrated with Productsup, stretching the latter’s reach further across Europe, North America, and Australia and New Zealand. The combined experience will also enable Productsup to expand to new sectors, such as fast-moving consumer goods, beauty, OTC drugs, consumer electronics, and industrial.

The deal comes a couple of months after Productsup raised over $70 million in a Series B funding round to support its product development and M&A activity.

“I’m proud of what we built and how fast we’ve grown at World of Content, and I’m fully confident that joining Productsup is our best move forward,” said Koen Looijmans, Founder and CEO at World of Content. “Our companies share the same vision for bringing order to the commerce space by helping companies gain back control over their brand presence, so combining forces allows us to continue delivering on that promise as a united front.”

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