Post-covid consumers are looking for relevance in their engagements with brands, writes Matthew Finn of Astound Commerce…
Consumers want what they want, when they want it, and in the most convenient way to suit them. But how exactly can this be achieved?
Tim Glomb, VP of Content and Data at Cheetah Digital, discusses how the retail experience can be transformed.
Danielle Auerbach, Senior Director Customer Success, EMEA at Wunderkind, urges retailers to do more to personalise their customer communications.
Offering personalised digital experiences – where each customer receives customised communications and a tailored, consistent experience across a brand’s channels – is no longer just a nice-to-have.
Unless organisations radically rethink their approaches and implement far more innovative personalisation solutions using their own website data, they are likely to witness a big dip in revenues from next year.
Leigh Gammons, Chief Executive Officer,
By Patrick Johnson, CEO, Hybrid
Matt Shearer, Product Director, Data
How to get personalisation in online marketing right during COVID-19
Over the past couple of years, any digital marketing campaign or customer experience platform worth its salt has had at least some emphasis on personalisation.
After two decades of relentless progress, personalisation reigns supreme at the top of digital advertisers’ wish lists.
