Interviews, insight & analysis on Ecommerce



Retail Reputations: Pricing In The Power Of Digital

How do you turn around an ailing retail reputation with digital marketing? It’s not easy to do – but the ubiquity of digital channels provides a plethora of opportunities to stay relevant in the minds of the modern shopper

Customer Experience

Why Personalisation in 2023 is all about AI

Artificial Intelligence (AI) to drive core functions for retailers and brands will be a priority for 2023 as costs rise and customers become even more demanding, explains Emma Sahota, UK Managing Director at Astound Commerce… 


Skinnydip leverages Wunderkind’s personalisation solution for DTC growth

British lifestyle and fashion brand Skinnydip London has enhanced its Direct-To-Consumer (DTC) operations, as well as growing new category engagement, partnering with Wunderkind, the leading performance marketing engine that powers personalisation at scale for online brands and retailers…