Interviews, insight & analysis on Ecommerce

Featured

Ecommerce Age

But I’m not a data scientist!: Part two – Marketers develop superpowers for customer journey insights

Marketers and Advertisers typically do not have a mathematical, computer science or statistical background. It can therefore be understandably daunting to dip one’s toes in the world of analytics and data-driven insights. Where do you begin? What happens when things get complicated? How do you transform data insights into actionable strategies?

Ecommerce Age

How retailers can use data as a super-power

All retailers need a data strategy to help grow their business, writes Russ Groombridge, VP of Data and Analytics, CODE Worldwide (RAPP Group)…

Ecommerce Age

47% of UK ecommerce businesses are embarrassed by their website

Content management system (CMS) provider Storyblok has published research which reveals UK companies are losing a considerable sum of money each year due to poor website experience despite spending a substantial amount on marketing technology…