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Ecommerce Age

If you want loyalty, give customers what they want

Traditional loyalty programmes usually operate by giving a financial reward to thank a customer after a transaction has been made. This act of giving something back solidifies choice and creates reasons for repeat purchase. 

Ecommerce Age

How has innovation influenced payments in Latin America?

Technological investment has had a significant impact in the region, transforming Latin America into a hub of innovation, highlighting payment preferences and trends that every merchant should be aware of.

Ecommerce Age

What 2022 has in store for retail returns

Al Gerrie, CEO at returns specialist ZigZag Global, shares his thoughts on what’s going to change in retail returns over the next twelve months, from return to gift card to more sustainable and greater collection options.

Ecommerce Age

2022 is the year retailers get fearless with innovation

2022 should be the year that retailers kick it up a notch, put any fears behind them and enact the technologies that have been waiting in the wings for the right implementation to accelerate consumer uptake

Ecommerce Age

Can omnichannel retail save UK high streets?

As much as retailers are transitioning online, this doesn’t mean the high street won’t reopen and the need for experiential marketing is still fully-fledged