Interviews, insight & analysis on Ecommerce

Twitter Linkedin Rss

Time for a Reset: Paul Frampton meets Specsavers’ Marketing Director Chris Carter

New Digital Age has proudly partnered with Control v Exposed (CvE) for the Time for a Reset podcast.

In this episode Paul Frampton talks to Chris Carter, Marketing & E-Commerce Director of Specsavers.

The discussion ranges from the decision to ditch the marketing plan from mid-March to liberate the marketing team to the increased importance of hyper-local and data-driven strategies to support the brand’s large high street presence.

The podcast also includes fascinating insights on Specsavers’ incredibly targeted media strategy.

Podcasts

More posts from ->

Health & Wellbeing

More posts from ->

Related articles
Marketing

The true cost of price cutting

Long-term unplanned price-cutting risks the financial security of retailers and producers, leading to even more problems for consumers as competition and choice disappear. The reality is that cutting prices can create a whole suite of issues for retailers and consumers alike

Andy Oakes September 22, 2023
Marketing

Three reasons why brands should stop using discount codes

The central purpose of using discount codes with influencers has been to promote measurement, which has been shown to be flawed – evaluating influencer marketing based on discount code sales does not provide an accurate picture of the channel’s effectiveness and value. Marketers need to rethink their approach.

Andy Oakes August 15, 2023
Marketing

Running a Luxury Brand Like a Formula 1 Team: Using Data for Optimal Performance

For all luxury brands, there are lessons to be learned from F1, whether the brand chooses to partner with a team or not. F1 teams have become luxury brands in their own stead, with much of the driving force being their ability to harness vast amounts of data to optimize their performance, providing insightful lessons for the luxury retail sector.

Andy Oakes August 7, 2023
Copyright © 2022 . All rights reserved.

Please send all editorial enquiries to: editorial@newdigitalage.co.uk


Built by Jigowatt – Web Design Peterborough

Follow us

Twitter Linkedin Rss