eBay has been named as the global headline partner for Purple Tuesday, a social movement and change programme initiative focused on improving the customer experience for disabled people.
Founded by disability organisation Purple, Purple Tuesday will work with eBay for the third-year running to help drive equality for disabled people in ecommerce. eBay will draw on Purple’s expertise, data, and real stories to raise awareness of the barriers facing disabled people online. And will support its community of sellers and employees to improve accessibility and the customer experience for people with disabilities buying through the online shopping platform.
“At eBay, we’re always looking for new ways to make our marketplace accessible to as many people as possible. A huge part of making that happen is partnerships with experts such as Purple, which help unlock important conversations and create best practice examples to share with industry peers,” said Murray Lambell, General Manager at eBay UK. “This partnership will help us continue improving the shopping and selling experience for disabled people, and will make sure we’re creating economic opportunity that truly is for all.”
eBay has joined partners such as Boots and Zurich in sharing best practices with their peers to help drive positive change, as well as thousands of organisations participating on the day of 1 November 2022.
As it stands, the disability market is worth $8 trillion, and is estimated to be rising by 14% each year. Despite this, less than 10% of businesses have plan aimed at people with disabilities and, as a result, businesses are missing out on huge section of consumers, while disabled consumers are missing the opportunity to access what these businesses have to offer.
“We need to change the disability conversation from one about vulnerable people, charity and welfare to one focused on choice, contribution and opportunity on all things disability. Purple is absolutely delighted to be working with eBay as our ecommerce partner as online accessibility is vital for disabled people in today’s digital world,” said Mike Adams, Chief Executive at Purple.