Interviews, insight & analysis on Ecommerce

Ecommerce Age

How do we solve the issues with lockers?

September 28, 2023

We’ve all seen the banks of parcel lockers that we’ve all seen outside supermarkets and train stations. They are clearly a sensible idea, and one that I’ve been more than willing to use, but I’m very rarely given the option to do so when ordering goods online. Part of the problem, according to Gary Winter, VP of global strategic initiatives for parcel lockers at Quadient, is that they are invariably linked to a single delivery firm – such as Amazon or InPost – and this limits traction.

How do we solve the issues with lockers?

September 28, 2023

Ecommerce Age

Brands have been sleep-talking for too long. 2021 needs to be the year they wake up.

As a consumer (and a ‘creative’) I sometimes feel disappointed and betrayed by brands. For many years I’ve obediently bought products I don’t need. Most of my monthly wage has gone to marketing messages I’ve listened to, and businesses I’ve been loyal to. But now – just when I need these brands the most, when we all do – they’re letting us down.

Eleanor Oakes February 26, 2021

Ecommerce Age

The returns blackhole: Why poor returns communication risks future retail sales

Returns are a growing problem for retailers that continue to see them as an opportunity rather than a threat, says Julian Krenge, Co-founder and CTO at parcelLab.

Eleanor Oakes February 26, 2021

Ecommerce Age

Why social commerce is becoming a mainstream retail channel

Social media gets more powerful every year, and currently there are 45 million active users in the UK regularly scrolling to catch up with friends, share milestones and more recently to shop. Up until now, the main shopping experience could only really take place by exiting the platforms to enter a brand or retailer website, but this is no longer the case.

Justin Pearse February 25, 2021

Ecommerce Age

Persil and Sky Nature hope to inspire young people with new ‘Changemakers’ series

Persil and Sky Nature have launched their new ‘Changemakers’ short film series, which aims to inspire young people to take action on the social and environmental issues they care about, fronted by TV personality and choreographer Ashley Banjo.

ECA Staff February 25, 2021

Ecommerce Age

Maximising technology to optimise customer experience

With an expanding product range that brings along with it thousands of new digital assets, Boohoo is now challenged with determining how to help its internal teams and suppliers manage its product experience and creative content effectively and consistently across its new and existing sales channels.

Andy Oakes February 24, 2021

Ecommerce Age

Digital marketing in a homebound world

Over the past year most of us have seen our social, work and family life shrink to a glimmer of their former glory. Digital channels have taken a new precedence in our lives.

Justin Pearse February 23, 2021

Ecommerce Age

The road to recovery: how beauty and luxury can help transform the High Street

Will the pandemic save the High Street? Ben Lukawski, Global Chief Strategy Officer at Zenith believes that retail – buoyed by beauty and luxury brands – will come back stronger and reinvent itself.

Adam Libonatti-Roche February 23, 2021

Ecommerce Age

D2C: the rising star of retail is a guiding light for brands

In today’s competitive global marketplace, brands are increasingly searching for new ways of engaging with customers and managing their supply chains more effectively.

Justin Pearse February 22, 2021

Ecommerce Age

UK companies are losing revenue by neglecting customer engagement

Research from customer engagement platform Braze has revealed that only four in 10 (41%) UK companies exceeded their revenue goals in 2020.

ECA Staff February 22, 2021

Ecommerce Age

Buyers’ remorse runs rampant as customer loyalty falters, finds R/GA research

60% of customers globally are unsure if they would make the same purchase decision if given the opportunity to do it again, according to a new report from global marketing agency R/GA.

ECA Staff February 18, 2021

Ecommerce Age

Research reveals marketers’ best-loved brands

People who ‘love’ a brand are three times more likely to recommend it to others and will tolerate it making twice as many mistakes as any other before taking their custom elsewhere, according to a new report from Energy PR.

ECA Staff February 12, 2021