We’ve partnered with Amy Kean to create a one-of-a-kind 6-week training course that mixes psychology with role play with media training with storytelling techniques with actual PR like podcasting, blog writing and presenting with community-building and having fun.
Practice Makes UnPerfect is about honing that natural voice and joining a community of women who want to be themselves on stage, on air, and even written down. Our groups will go on a journey of semi self-discovery that’s designed to help you understand your barriers, understand other people, work out what you want to say to the world, and how.
89% of consumers have altered their shopping habits in response to the cost-of-living crisis, according to Manhattan Associates research.
Olivia Shaw, Marketing Co-ordinator at Amplience, explores the biggest mistakes commonly made by online retailers.
We’ve all seen the banks of parcel lockers that we’ve all seen outside supermarkets and train stations. They are clearly a sensible idea, and one that I’ve been more than willing to use, but I’m very rarely given the option to do so when ordering goods online. Part of the problem, according to Gary Winter, VP of global strategic initiatives for parcel lockers at Quadient, is that they are invariably linked to a single delivery firm – such as Amazon or InPost – and this limits traction.
Long-term unplanned price-cutting risks the financial security of retailers and producers, leading to even more problems for consumers as competition and choice disappear. The reality is that cutting prices can create a whole suite of issues for retailers and consumers alike
While loyalty programs are well-established in creating consumer engagement and return business, through personalising these programs retailers can ensure that their clientele won’t switch to a rival brand with a better understanding of their needs. In fact, personalisation is increasingly the norm: research shows that 71% of consumers expect companies to deliver personalised interactions, while 76% get frustrated when this doesn’t happen.
Roland Palmer, General Manager of UK, Benelux and Nordics at Alibaba Group, explains why SMEs should be exploring the global digital export opportunity.
Basket, the ecommerce start-up has announced Lee Lythe as Chief Marketing Officer, who will lead on multi-channel user acquisition, and build out publisher and retailer networks.
Automation technology has been central to the transformation of the ecommerce market, and as demand continues to grow, it has unlocked new opportunities that are shaping the industry’s future.
