Interviews, insight & analysis on Ecommerce

Practice Makes Unperfect

We’ve partnered with Amy Kean to create a one-of-a-kind 6-week training course that mixes psychology with role play with media training with storytelling techniques with actual PR like podcasting, blog writing and presenting with community-building and having fun.

Practice Makes UnPerfect is about honing that natural voice and joining a community of women who want to be themselves on stage, on air, and even written down. Our groups will go on a journey of semi self-discovery that’s designed to help you understand your barriers, understand other people, work out what you want to say to the world, and how.


Running a Luxury Brand Like a Formula 1 Team: Using Data for Optimal Performance

For all luxury brands, there are lessons to be learned from F1, whether the brand chooses to partner with a team or not. F1 teams have become luxury brands in their own stead, with much of the driving force being their ability to harness vast amounts of data to optimize their performance, providing insightful lessons for the luxury retail sector.


Fueling Growth: Real-Time Retail

EDA is the fundamental framework that enables organisations to monitor and analyse the series of events occurring in their wider business. It achieves this by decoupling the events from the system it originated in, allowing them to be processed and transmitted in real-time to other systems, people or devices.


The prospects for Retail Media

retail media has gone from being owned almost exclusively by Amazon to a mainstream multi-billion revenue generator for retailers large and small. What can we learn from the pioneers, asks Bernd Bube, CEO and Founder of ADvendio…