Interviews, insight & analysis on Ecommerce

third party cookies

Ecommerce Age

Cookies crumbling: a positive change on the horizon

The final sunset of the third-party cookie has been on the horizon for digital marketing for the last year or so and there are several schools of thought as to the impact this monumental shift will have on the Ecommerce industry, writes Gordon McCaw of Dog…

ECA Staff May 17, 2022

Ecommerce Age

The cookie apocalypse demands new AI customer segmentation solutions

Unless organisations radically rethink their approaches and implement far more innovative personalisation solutions using their own website data, they are likely to witness a big dip in revenues from next year.

Andy Oakes May 26, 2021

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Interviews, insight & analysis on Ecommerce

third party cookies

Cookies crumbling: a positive change on the horizon

The cookie apocalypse demands new AI customer segmentation solutions

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