Ecommerce Age
Why proactive customer comms is more than just email
What brands often fail to remember is to connect with customers on multiple touchpoints, and through multiple channels.
Andy Oakes
August 18, 2021
Ecommerce Age
Information trumps promotion in emails, finds consumer research from DMA and Validity
A newly published report has revealed that, for the first time, relevance of received messages (55%) has become the leading reason consumers like brand emails, even surpassing discounts and offers (53%).
Michael Feeley
March 29, 2021
