Ecommerce Age
How customer data platforms drive personalisation
Shoppers are becoming more connected, less loyal, more informed, and channel-agnostic, writes Maria Novikova, CMO of Xenoss…
ECA Staff
May 17, 2023
data strategy
Ecommerce Age
How brands can make the most of retail media’s rapid growth
The sheer amount of targeting, personalisation and creative storytelling which can now be done via retail media compared to a few years ago is incredible, writes Amy Norton, Growth Director at Incubeta…
ECA Staff
May 10, 2023
Ecommerce Age
How retailers can use data as a super-power
All retailers need a data strategy to help grow their business, writes Russ Groombridge, VP of Data and Analytics, CODE Worldwide (RAPP Group)…
ECA Staff
February 3, 2023
Ecommerce Age
I’m not a Data Scientist! Part 1: why location data provides insight & strategy without geekery
Without being a data scientist, it is possible, right now, to use data from mobile phone usage to gain considerable insight, writes Dave Katz, Co-Founder at Intuizi …
ECA Staff
January 26, 2023
Ecommerce Age
Organised chaos, how data management solves information pandemonium
Working effectively with information systems in modern cloud-native enterprises across a massively diverse data topography requires a comprehensive approach to information management…
ECA Staff
April 1, 2022
