Teaming your way through economic difficulty
September 11, 2023
Thomas Peham, VP of Marketing at enterprise CMS Storyblok explains why a multidisciplinary team approach can help drive innovation and improve efficiencies…
General Retail
Teaming your way through economic difficulty
September 11, 2023
Thomas Peham, VP of Marketing at enterprise CMS Storyblok explains why a multidisciplinary team approach can help drive innovation and improve efficiencies…
Customer Experience
Mastering the art of personalisation in a post-pandemic world
How to get personalisation in online marketing right during COVID-19
Justin Pearse
September 28, 2020
Technology
Back to the future: how retail can fuse the digital and the physical
Publicis Commerce’s managing director Jonathan Lewis Jones highights the technology he sees as big brand drivers over the coming year.
ECA Staff
September 22, 2020
Technology
To succeed on Snapchat, brands need to focus on utility
By Gareth Leeding, Executive Creative
Eleanor Oakes
September 22, 2020
Strategy
5 conversational commerce strategies to drive post-lockdown sales
Mark Jervis, UK Director at dotdigital
Justin Pearse
September 18, 2020
Marketing
How to bring creativity back into personalised marketing
Over the past couple of years, any digital marketing campaign or customer experience platform worth its salt has had at least some emphasis on personalisation.
Eleanor Oakes
September 17, 2020
Marketing
Appealing to customer emotion is the key to becoming brand famous
Damon Segal, Co-founder of The
Justin Pearse
September 11, 2020
Technology
Zero-party data solves brands’ biggest dilemma, the privacy/personalisation paradox
NDA is talking to experts on how data strategies from brands and publishers are changing with the increased importance of first, and now zero, party data.
ECA Staff
September 10, 2020
Marketplaces
Maximising Q4 success on Amazon
OMG Transacts top five tips to ensure your business is ready for the expected traffic and sales increase in Q4 on Amazon.
Eleanor Oakes
September 10, 2020
Marketing
How marketers can climb out of the personalisation rut
After two decades of relentless progress, personalisation reigns supreme at the top of digital advertisers’ wish lists.
Eleanor Oakes
September 8, 2020
Technology
The future of personalisation – tailoring the digital experience for anonymous audiences
By Harpreet Bushell, Group Chief
Justin Pearse
September 7, 2020
Technology
COVID-19 makes personalisation more important than ever
By James Hall, Commercial Director,
Justin Pearse
September 3, 2020
Technology
Getting personalisation right in online marketing and commerce
Personalisation is still often seen
Justin Pearse
September 3, 2020
