Basket, the ecommerce start-up has announced Lee Lythe as Chief Marketing Officer, who will lead on multi-channel user acquisition, and build out publisher and retailer networks.
Basket, the ecommerce start-up has announced Lee Lythe as Chief Marketing Officer, who will lead on multi-channel user acquisition, and build out publisher and retailer networks.
Offering personalised digital experiences – where each customer receives customised communications and a tailored, consistent experience across a brand’s channels – is no longer just a nice-to-have.
Etsy is acquiring Depop, the second-hand fashion app
UK businesses could be putting their post-pandemic recovery at risk by failing to effectively communicate with customers
Sky Media is launching a pilot for a ‘Shoppable Ads’ TV solution with Sky Mobile
Brands could soon be seeing a jump in sports-related spending, according to research from eBay Ads UK
Marketers have difficulties delivering a consistent customer experience across multiple channels, according to Upland BlueVenn research
An Empathy.co survey of 4,000 consumers found that 22% use guest accounts to purchase goods online over data privacy fears
FMCG brands are beginning to follow audiences to digital channels, according to the latest insights from Zenith.
UK ad spend is set to have the strongest recovery of the major markets in 2021, according to AA/WARC report.
Persil and Sky Nature have launched their new ‘Changemakers’ short film series, which aims to inspire young people to take action on the social and environmental issues they care about, fronted by TV personality and choreographer Ashley Banjo.
With an expanding product range that brings along with it thousands of new digital assets, Boohoo is now challenged with determining how to help its internal teams and suppliers manage its product experience and creative content effectively and consistently across its new and existing sales channels.
Video advertising platform SpotX has
