Interviews, insight & analysis on Ecommerce

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Ecommerce Age

Ecommerce brands need certainty of outcomes – affiliate marketing improves the chances

The marketers that will lead the way are the ones that will deliver certainty about the outcome of every single marketing action that they undertake for their brands. That’s why I believe that the use of affiliate marketing will become a significant approach for marketers wishing to speed their path towards certainty.

Ecommerce Age

Why Personalisation in 2023 is all about AI

Artificial Intelligence (AI) to drive core functions for retailers and brands will be a priority for 2023 as costs rise and customers become even more demanding, explains Emma Sahota, UK Managing Director at Astound Commerce…