Will the pandemic save the High Street? Ben Lukawski, Global Chief Strategy Officer at Zenith believes that retail – buoyed by beauty and luxury brands – will come back stronger and reinvent itself.
NDA took a virtual visit to the opening of a new interactive retail store in Shoreditch aims to redefine the physical shopping experience in a contactless world.
New Digital Age interviews Prospect
Rebecca Bezzina, R/GA London’s SVP,
Bas Van Kesteren speaks to New Digital Age for a series of articles about Ecommerce and the role of marketplaces, in association with Maze-One.
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Heinz has stripped back its marketing as a direct result of the coronavirus pandemic and says it will never operate in the same way again.
Marketers must be brave and stand up for diversity, otherwise they are failing the very communities and customers they seek to serve.
The new breed of direct-to-consumer (DTC) brands are benefiting from an accelerated trend towards internet shopping and online activity as a result of the social distancing measures put in place during the Covid-19 pandemic.
NDA wants to celebrate the positives of our current situation, to discover what people in the digital industry have to be cheerful about.
TSB chief marketing officer Peter
