Empathy.co has launched its new Search and Discovery platform which will provide consumers with a shopping experience that is centred around trust and privacy and moving away from tracking and data storage methods.
With 75% of consumers concerned with how companies use their data, building trust is a key challenge for the tech industry, and especially the retail sector. The new platform will utilise ethical and privacy-lead AI to deliver privacy-first personalisation and 1:1 recommendations, moving away from tracking-based personalisation. Empathy.co say this will give consumers the power to decide what data they share, and how and when they share it with retailers whilst providing “an intuitive and enjoyable user experience.”
In what Empathy.co claim is an industry first, the platform will provide merchandisers with an overview of privacy-focused insights so they’re able to review and make adjustments depending on customers’ needs and their business requirements. This privacy board analyses performance and potential risks and highlights areas for improvement when it comes to protecting consumers’ data privacy.
The platform offers a set of extensible microservices with an incredible amount of flexibility to enable each retailer to adapt the Search & Discovery experience to their own, individual business. The new platform’s playboard also provides a set of advanced configuration tools to fine-tune the Search & Discovery experience using no-code controls, allowing retailers to tailor results, promotions and campaigns, and how customers can view these.
Lara Menéndez, Product Director at Empathy.co commented on the launch “This new Empathy platform is a landmark not only for us as a business but for the wider e-commerce sector. We are quickly reaching a tipping point where consumers will simply no longer tolerate the misuse of their data and the invasive practices that characterise so much of their current experience online. It’s vital we now tip the scales back in favour of consumers and prioritise their privacy and look to build relationships based on trust and transparency. We’re thrilled to be working with retailers and brands such as Music Magpie and Massimo Dutti, plus many more to bring this to life. By kick-starting this change and working directly with businesses, we can deliver search experiences that are seamless and give them the results they need whilst protecting customer’s right to data privacy.”