Interviews, insight & analysis on Ecommerce

user experience

Ecommerce Age

More than an afterthought: UX builds emotional connections

You can’t reverse-engineer emotional connection, so stop trying to cram UX into the end of your design process, writes Ian Dykes, Digital Designer at The Frameworks…

Michael Feeley May 5, 2023

Ecommerce Age

Poor check-out experiences are costing retailers online sales

Data from parcelLab has revealed that poor checkout experiences, including a lack of one-click or quick payment options, are losing retailers online conversions.

Michael Feeley March 8, 2021

Ecommerce Age

Website maintenance is critical for a profitable customer experience

Why ongoing website maintenance is so important for the financial success of any site

Justin Pearse August 24, 2020

Ecommerce Age

Why frictionless customer experience won’t help you build your brand

By Becki Hemming, Insights Strategist,

Justin Pearse August 12, 2020

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