Ecommerce Age
Which Meta and TikTok strategies were behind more efficient results for brands in Q4?
Meta is now cheaper than in 2021. After being higher for most of 2022, CPM dropped beneath levels seen in 2021 – and has remained lower since.
Meta is now cheaper than in 2021. After being higher for most of 2022, CPM dropped beneath levels seen in 2021 – and has remained lower since.
Video-sharing platform TikTok – which has over 1bn users worldwide – has launched TikTok Shop, writes by Angharad Salazar Llewellyn of We Are Social…
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