Claire Valoti, Vice President EMEA at Snap, discusses the role that technologies, such as augmented reality, will have in the future of retail.
Social media gets more powerful every year, and currently there are 45 million active users in the UK regularly scrolling to catch up with friends, share milestones and more recently to shop. Up until now, the main shopping experience could only really take place by exiting the platforms to enter a brand or retailer website, but this is no longer the case.
Over the past year most of us have seen our social, work and family life shrink to a glimmer of their former glory. Digital channels have taken a new precedence in our lives.
Travel companies have in recent times had to figure out their place in that customer journey in order to catch the attention of the right customer, at the right time.
Over the last six months, the world has been and continues to be challenged by the COVID-19 pandemic.
By Gareth Leeding, Executive Creative
