Social commerce, or S-commerce, will continue to dominate in 2023, presenting brands with opportunities to engage and personalise in ways that have never before been possible, writes Emma Sahota, UK Managing Director at Astound Commerce…
Video-sharing platform TikTok – which has over 1bn users worldwide – has launched TikTok Shop, writes by Angharad Salazar Llewellyn of We Are Social…
Emplifi and Forrester Consulting found that less than 30% of brands prioritise customer engagement in their social commerce strategy.
Tommy Wigley, Strategy Director at Digital Natives, shares Pinterest social commerce strategies to help boost your business success.
By Ellie Atkinson, Social Strategist
Social media gets more powerful every year, and currently there are 45 million active users in the UK regularly scrolling to catch up with friends, share milestones and more recently to shop. Up until now, the main shopping experience could only really take place by exiting the platforms to enter a brand or retailer website, but this is no longer the case.
By Izabela Catiru, Product Manager,
