Interviews, insight & analysis on Ecommerce

search marketing

Ecommerce Age

69% of online shoppers go straight to the search bar on ecommerce sites, but 80% leave due to a poor experience

New research from Nosto suggests 69% of consumers go straight to the search bar when they visit an online retailer1, but 80% admit leaving because the on-site search experience didn’t meet their expectations.

Michael Feeley February 15, 2023

Ecommerce Age

Filling the retail funnel with first-page SEO

Is Google the gift that keeps on giving to your business, or does it drive you to distraction? Garry Hamilton of Equator examines the latest trends in SEO for Ecommerce Age…

ECA Staff December 14, 2022

Ecommerce Age

Who were the SEO winners and losers this Easter?

Who won the SEO game this Easter? How did supermarkets, chocolatiers and informational sites fare? Research from Sistrix reveals all…

ECA Staff April 25, 2022

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Interviews, insight & analysis on Ecommerce

search marketing

69% of online shoppers go straight to the search bar on ecommerce sites, but 80% leave due to a poor experience

Filling the retail funnel with first-page SEO

Who were the SEO winners and losers this Easter?

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