We explore the impact of SCA on the customer journey and how merchants can improve the customer experience, reduce friction, and boost revenue.
Both ecommerce merchants and customers now face a new challenge: a new barrier in the customer shopping journey.
What steps should businesses be taking to perfect their SCA deployment strategies and what can we learn from the European rollout?
Along with the rest of Europe, the UK will soon be under stricter SCA regulations that will have a direct impact on ecommerce sales, to protect both retailers and consumers from fraudulent orders.
