Ecommerce Age
What makes a best-in-class retail media network?
Hugh Stevens, UK MD at LiveRamp, explores how retailers can unlock the power of their customer data through retail media networks.
ECA Staff
August 10, 2023
Retail Media
Ecommerce Age
The prospects for Retail Media
retail media has gone from being owned almost exclusively by Amazon to a mainstream multi-billion revenue generator for retailers large and small. What can we learn from the pioneers, asks Bernd Bube, CEO and Founder of ADvendio…
Michael Feeley
July 27, 2023
Ecommerce Age
Everything you need to know about Retail Media
Bill Michels, GM of Retail Media at Moloco, explains why marketers are turning to retail media to drive campaign results, and how the distinct models can affect performance.
ECA Staff
July 24, 2023
Ecommerce Age
Is this the year for digital retail media?
Retail media was discussed by Dunnhumby, Criteo, and InfoSum at a recent event from mediarithmics and New Digital Age.
Tyrone Stewart
May 31, 2023
Ecommerce Age
How brands can make the most of retail media’s rapid growth
The sheer amount of targeting, personalisation and creative storytelling which can now be done via retail media compared to a few years ago is incredible, writes Amy Norton, Growth Director at Incubeta…
ECA Staff
May 10, 2023
Ecommerce Age
Retail Media Networks get actual skin in the game with branded keyboards
A great opportunity for retailers rolling out retail media networks to expand their sellable real estate is through a retailer-branded keyboard, writes Leo Giel of Tappa…
ECA Staff
March 7, 2023
Ecommerce Age
Retail media networks: the future of digital marketing or simply a fad?
Graham Tricker, Commercial Director, UK at LiveRamp, explores the opportunity presented by retail media networks.
ECA Staff
November 18, 2022
Ecommerce Age
Retail media networks: a new opportunity emerging in ecommerce
Carly Donovan, Associate Partner at McKinsey & Company, explores the opportunity provided by retail media networks.
ECA Staff
November 17, 2022
Ecommerce Age
Walmart enters agency partnership with Omnicom
Through Walmart’s DSP, Walmart Connect, Omnicom’s agencies will be able to cross-screen plan against Walmart’s audiences in Omni.
Tyrone Stewart
June 21, 2022
