Ecommerce Age
Beauty shoppers are demanding more personalisation
A Red Ant survey found that 74% of today’s beauty shoppers agree that retailers don’t have enough information about them and what they like.
A Red Ant survey found that 74% of today’s beauty shoppers agree that retailers don’t have enough information about them and what they like.
Dan Hartveld, CTO at Red Ant, looks at how ChatGPT can help retailers to deliver better experiences for customers.
Personalisation is both the biggest driver and the biggest challenge for retailers today, according to research from Red Ant.
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