Interviews, insight & analysis on Ecommerce

Practice Makes Unperfect

Ecommerce Age

Brands have been sleep-talking for too long. 2021 needs to be the year they wake up.

As a consumer (and a ‘creative’) I sometimes feel disappointed and betrayed by brands. For many years I’ve obediently bought products I don’t need. Most of my monthly wage has gone to marketing messages I’ve listened to, and businesses I’ve been loyal to. But now – just when I need these brands the most, when we all do – they’re letting us down.